Nothing is more nebulous than trying to predict the future of the media.
That has been a recurring theme in these blog posts since I began doing them about 17 months ago. Still, it is interesting to see where one concept is now, where it has been, and where it may head.
The concept is personalization.
In 1994 I wrote a book called, The Age of Multimedia and Turbonews, trying to forecast where the communication media were headed. Some of the predictions then never came true, while others that weren’t even visualized, are now reality.
Facebook, for example. Youtube, for another.
Still, there was one idea rolling around then that seems to be making a comeback. Citing from the above 17-year-old book:
“One of the products under development at the (MIT) Media Lab … is an electronic newspaper called Newspace, which could join the worlds of mass media and personal computing. Newspace would offer a broadsheet-sized electronic news presentation to the reader, complete with state-of-the-art graphics and human interaction. Much of the product would be built around individual users’ habits, interests, tastes, hobbies, and lifestyles. “
This was before the age of online newspapers obviously, and those products have underdone several evolutions trying to get to the stage that Newsok.com is now. But it’s the personalization aspect – or the so-called Daily Me aspect – that is the focus here.
Trove and Livestand
The current March/April issue of the magazine, News & Tech, features an article headlined, “Personalization making 2011 resurgence.” The article, written by editor chuck Moozakis, notes that the concept seems to have finally gotten some traction.
Moozakis focuses on Trove, a news aggregation service that will let users build their own news site from more than 10,000 news sources, and Livestand, a tablet service that funnels content to consumers based on their interests.
Trove is the brainchild of The Washington Post, which launched it in March on the Web. Livestand comes from our friends at Yahoo.
An open letter from Post CEO Donald E. Graham on Facebook explains what Trove is all about:
Reflects User Choices
“Trove harnesses smart, flexible technology that learns from the choices you make. Some have called it ‘Pandora for news,’ and the serendipity in its suggestions, pulled from around 10,000 sources, makes Trove a powerful tool for information discovery.”
Essentially, Trove users are meant to have the ability to develop their own information channels. They can then utilize those channels to follow anything, anyone, or any place that interests them. Trove uses Facebook Connect to deliver a range of possible channels to users, based on their individual interests.
A “Social Experience”
Says Graham, “Trove is … a social experience; you can share your channels with your friends, engage with fellow site users using the conversation boards featured on every channel, and interact with Trove on Facebook, Twitter, and Tumblr.”
And, since the world is moving to mobile devices, you can take Trove with you on your Android, iPhone, or BlackBerry. An iPad app is on the near horizon.
Trove and Livestand follow, by just a couple months, the launch of Ongo. This service is backed by a consortium including The Post, USA Today, and The New York Times. It is a paid service that lets subscribers select the content they want to read on their mobile devices or computer screens.
600 Daily Stories
The content comes from more than 600 top news stories daily from the above news organizations plus the Associated Press, Reuters, and Financial Times. It costs subscribers about $7 per month.
Almost two decades past the MIT Media Lab experiment in 1994, personalized news channels started making a comeback with MediaNews in 2008. This company sent up a trial balloon then in the form of an “individuated newspaper,” called I-News, which was tested in Los Angeles and Denver before being put back on the shelf.
Will the trend toward personalized publishing continue?
How can it not? We are all tailoring the Web to our individual, personal needs everyday. The direction such personalization will go, however, is open to question.
“It’s still a moving target,” says media analyst Peter Vandevanter. He sees personalized media following two different – but parallel – paths:
- Initiatives such as Trove that depend on keywords and algorithmic searching.
- So-called crowdsourcing services, of which Facebook is a prime example. Here, users read what their friends and trusted sources recommend.
Back to the Caves
I have always found it ironic that the Web is a culture of openness where anyone can find anything they want, yet so many of us only scratch the surface by going for narrow kinds of information that interest us personally.
What could be a tool for a gigantic common pool of information is, in a way, a trail that leads each of us back to our individual caves to read the paintings on the wall.