Comments on: Web marketing goes viral

By: Rachel DeHaan

Rachel DeHaan — Thu, 21 Mar 2013 05:19:36 +0000

Viral marketing has been seen and proven to be an incredibly effective tool for businesses and corporations, and just industries in general. I have been a first hand example of someone who has been a product of viral marketing via Internet where something hit social media, and mass media, and began creating a new culture in just hours. Because the Internet and online world plows such a unique and tight community, it does create a spider web effect, like Willis states. When one person falls subject to a viral marketing campaign, community members in the same web will most certainly find themselves in the same campaign and network of community members. Viral marketing has shown both positives and negatives and could be looked and viewed from a variety of perspectives, but whether or not one agrees with it, there is little room to refute that it has launched and sky rocketed many industries into the place they are today and portrayed them in marketed ways they could have never been otherwise.

By: Shaun Roos

Shaun Roos — Thu, 21 Mar 2013 04:12:06 +0000

Being a community that is tightly tied in with the digital world, the use of viral marketing is becoming more crucial then ever. Many individuals have access to the Internet at the palm of their hand. With this, companies have no choice but to depend on viral marketing to create sales. And how is viral marketing any different then online advertising? It is the same aspect of getting your name out in the public to improve sales. Websites do it on side bars and pop-ups. Phone apps do as well when loading games or in between levels. With so many kinds of electronics out there, it is not shock that viral marketing is the growing method of spreading the word

By: James Evans

James Evans — Thu, 21 Mar 2013 00:52:41 +0000

Viral marketing is an extremely important element for businesses to understand in today’s society. Much of the marketing that is done today is done on the internet due to viral marketing. Viral marketing promotes items extremely quickly due to the networks that are involved. Another advantage to this marketing technique is the cost. Marketing anything that becomes viral virtually costs a minimal amount for the amount of people that are reached through the campaign. As the internet continues to grow, viral marketing is increasing not only in popularity, but also is increasing in necessity. For many businesses, online viral marketing is essential and extremely important to understand and execute efficiently.

By: Lindsey Hutcheon

Lindsey Hutcheon — Thu, 21 Mar 2013 00:39:38 +0000

As the internet becomes more and prevalent among our culture, marketing agencies have noted this trend and utilized the art of viral marketing. With the combination of the word of mouth, social media, and the internet as a whole, companies have gotten more exposure than ever before in a very short amount of time. Many viral marketing agencies have even partnered with the public relations department to kill two birds with one stone. According to Vivian, “For many persuasive campaigns, organizations use both public relations and advertising. Increasingly, public relations and advertising people find themselves working together” (Vivian 271).

By: Brian Frazier

Brian Frazier — Wed, 20 Mar 2013 19:42:36 +0000

Viral marketing has come such a long way and can be used in such a helpful and positive way for someone. I have seen it used in so many different ways, a new artist coming up, trying to get their music heard, or even people that are already mainstream use this as a tool to keep their fans in tune. for example I have a friend and he started off making one video off you tube, in a year that video received over twenty million views. he was able to use the internet and viral marketing to let people know that he is funny, and after that first video he kept making more videos and made his own you tube channel and now he has 74 thousand subscribers to his channel.

By: Ayrin Lockard

Ayrin Lockard — Tue, 19 Mar 2013 19:12:53 +0000

In dealing with Viral Marketing Campaigns, PR has really taken the cake in many different situations. The example of Hotmail that was given was an incredibly important point when making the argument that having marketing on the web can greatly increase the amount of consumers. In taking a different approach, PR’s and companies can also use the viral web approach to promote advocacy. For example the Red Cross and the American Cancer society now uses their online presence to promote their company and make online donations possible (Vivian, 2011,Pg. 281).The web makes the promotion of their charities far more reachable than ever imagined.
PR, as the Power Point Public Relations states, “Provide a voice in the marketplace of ideas, facts, and viewpoints to aid informed public debate.” This coincides greatly with the way viral marketing goes online to directly reach the networked communities that make the web. Both are using web based platforms, like RealWire to reach out to different people and engage and share with others about common interests and ideals. The web as a place for business and consumers has had a great impact on the market today. Advertising, PR, and the use of social media sites and communications have truly changed the game for every type of market.

By: Allisa

Allisa — Sun, 17 Mar 2013 23:50:07 +0000

Viral Marketing is becoming one of the main ways to market a product or company. Since every other marketing outlet is becoming so expensive, companies are needing to rely on viral marketing. Also since this is so easily obtainable, why not do viral marketing? With so many people online and using sites like Facebook, YouTube, Twitter, etc, there is no reason to not do viral marketing to get a product or name out to the community.

By: Christine Porter

Christine Porter — Sun, 17 Mar 2013 02:22:10 +0000

I personally believe that viral marketing is one of the greatest ways to advertise. When a company is advertising virally this is not only being seen by millions of people but it is virtually costing them absolutely nothing to do this; what more could a company want? Now-a-days people use the Internet for basically everything, so if a company is smart, they will advertise where the customers are, and that is the Internet.

By: Jordan De Los Santos

Jordan De Los Santos — Thu, 06 Dec 2012 17:49:43 +0000

Viral marketing, once an unfathomable idea, especially in the early days of the internet, is now probably one of the most quintessential parts of businesses advertising. Although there are other ways of advertising such as television and radio broadcasts as well as adds both physical and online, viral marketing is one of the most efficient ways in the modern work to market your business. It is fast, reaches a lot of people, and you don’t have to pay a dime. Many people have already utilized this unique and incredible tool and I will not be surprised if it continues to evolve as a system in the next couple of years while becoming the premier source of marketing for growing businesses.

By: Brenda

Brenda — Wed, 21 Nov 2012 16:26:22 +0000

Viral marketing is a way to inform people about a new product in a fast way by hoping it spreads like a virus. The product in question doesn’t necessarily have to be great, but it must garner enough interest in which those that are viewing the product or have viewed it, find it interesting enough to spread the word around. It is a form of free advertising that will eventually generate some form of revenue indirectly.