Comments on: NBA store jumps the gun with ‘Beat the Heat’ shirts

By: Lori Brown

Lori Brown — Mon, 11 Jun 2012 06:33:05 +0000

My husband pointed that out to me! lol! I just didn’t think about them being ready for whatever outcome! Now I know and I also know now that it was silly of me to think too much about it!

By: Mikeylargo

Mikeylargo — Sat, 09 Jun 2012 13:41:05 +0000

Move along, nothing to see here. The NBA can’t wait until the final buzzer to develop marketing plans/strategies. There is no doubt they had shirts made weeks ago for every possible scenario. Photos, sizes, color variations, page titles, etc., are then uploaded to their online store. Once the final buzzer is sounded the appropriate pages are published with one or two clicks and the entire world has access to the product within seconds. This was an old page that was in the process of being rebuilt with a new item (see: beat LA caption) and was published, for a moment anyway, by mistake.

Rest assured, they have some variation of OKC/Boston shirts in the unpublished section of their web store too, just waiting to be made public.

By: Todd

Todd — Sat, 09 Jun 2012 12:16:36 +0000

The Grassy Knoll crowd will have a field day with this one.

By: Lori Brown

Lori Brown — Sat, 09 Jun 2012 06:29:27 +0000

Makes one think……