Here’s a write-up explaining what they are.
AB will advertise for Budweiser, Bud Light and the new Bud Light Platinum, which actually tastes exactly like platinum. (I made that up. I don’t know what it tastes like.)
Here’s the quarter-by-quarter lineup:
“Factory” (Bud Light Platinum) – The process of creating something truly Platinum is revealed. (30 seconds)
“Work” (Bud Light Platinum) – This office is anything but conventional. (30 seconds)
“Return of the King” (Budweiser) – A town celebrates as the Clydesdales usher in a historic moment in American history. (60 seconds)
Bud Light “Secret Spot” (30 seconds)
“Eternal Optimism” (Budweiser) – Highlights of American achievements throughout history – with the assurance of more to come. (60 seconds)
“Rescue Dog” (Bud Light) – Calling this dog’s name unveils a special trick. (60 seconds)
That’s 4 minutes and 30 seconds of advertising. Super Bowl commercials are going for a reported $3.5 million per 30-second spot, so that’s a cool $31,500,000 AB is dropping on this year’s game.