Super Bowl commercial recap
It’s time once again for my annual ranking of Super Bowl commercials. When I turned off the TV last night, I felt like I was a little let down with this year’s commercial offerings. But when I looked up the commercials online this morning, I realized I must have been half-asleep last night, because there were some pretty darn good commercials. I went into this blog post thinking I’d do a top five, but that quickly changed as I clicked on the offerings. So, we’re expanding to a top 10 this year. The rankings are based on humor, wittiness and overall wow-factor of the commercial. And now, on with the show! (And no, I didn’t accidentally forget the Doritos commercials. For whatever reason, I just didn’t dig any of the spots. I think the fact that there are like 159 different commercials for Doritos sort of ruins it for me.)
No. 10
Paramount: Transformers 3
Full disclosure: I have not seen either of the first two Transformers movies, but I’m not sure how you wouldn’t want to watch the third installment after watching this commercial.
No. 9
E-Trade: Tailor
That damn baby makes me laugh every time.
No. 8
Bridgestone: Karma
How can a guy from Canada not put a commercial with a beaver on his top 10 list?
No. 7
Volkswagen: Black Beetle
I don’t even care about Volkswagens, necessarily, but the song is great, the effects are cool and the commercial actually makes me care about this car being unveiled.
No. 6
Volkswagen Passat: Young Vader
V-Dubb hit it out of the park with its two offerings. Love the Star Wars music and understated humor in this one.
No. 5
Snickers: Lumberjacks
Snickers played up its already established “You’re not you when you’re hungry” theme, this year casting Roseanne Barr in the role of Betty White. Well done!
No. 4
Bud Light: Dog Sitter
Dogs that walk around on their hind legs and pour beers? That’s a winner in my books, even before the homage to the dogs playing poker scene.
No. 3
Bud Light: Product Placement
This is what a Super Bowl beer commercial should be: over the top! Love the delivery truck screeching in at the end.
No. 2
Chrysler: Eminem Detroit
Nothing funny about this one, but I gotta admit it gave me chills. I feel like I should go to Detroit and immediately punch someone in the face, then yell “THIS IS THE MOTOR CITY!”
No. 1
Budweiser: Wild West
Love the juxtaposition of this commercial, pairing the gruff and tumble Wild West with a showy Elton John song referencing “headlights on the highway.” Compared to all the other spots, this one stuck in my head the most — I woke up this morning humming “Tiny Dancer.”
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