It’s time once again for my annual ranking of Super Bowl commercials. When I turned off the TV last night, I felt like I was a little let down with this year’s commercial offerings. But when I looked up the commercials online this morning, I realized I must have been half-asleep last night, because there were some pretty darn good commercials. I went into this blog post thinking I’d do a top five, but that quickly changed as I clicked on the offerings. So, we’re expanding to a top 10 this year. The rankings are based on humor, wittiness and overall wow-factor of the commercial. And now, on with the show! (And no, I didn’t accidentally forget the Doritos commercials. For whatever reason, I just didn’t dig any of the spots. I think the fact that there are like 159 different commercials for Doritos sort of ruins it for me.)
Paramount: Transformers 3
Full disclosure: I have not seen either of the first two Transformers movies, but I’m not sure how you wouldn’t want to watch the third installment after watching this commercial.
That damn baby makes me laugh every time.
How can a guy from Canada not put a commercial with a beaver on his top 10 list?
Volkswagen: Black Beetle
I don’t even care about Volkswagens, necessarily, but the song is great, the effects are cool and the commercial actually makes me care about this car being unveiled.
Volkswagen Passat: Young Vader
V-Dubb hit it out of the park with its two offerings. Love the Star Wars music and understated humor in this one.
Snickers played up its already established “You’re not you when you’re hungry” theme, this year casting Roseanne Barr in the role of Betty White. Well done!
Bud Light: Dog Sitter
Dogs that walk around on their hind legs and pour beers? That’s a winner in my books, even before the homage to the dogs playing poker scene.
Bud Light: Product Placement
This is what a Super Bowl beer commercial should be: over the top! Love the delivery truck screeching in at the end.
Chrysler: Eminem Detroit
Nothing funny about this one, but I gotta admit it gave me chills. I feel like I should go to Detroit and immediately punch someone in the face, then yell “THIS IS THE MOTOR CITY!”
Budweiser: Wild West
Love the juxtaposition of this commercial, pairing the gruff and tumble Wild West with a showy Elton John song referencing “headlights on the highway.” Compared to all the other spots, this one stuck in my head the most — I woke up this morning humming “Tiny Dancer.”