Beer at center of World Cup flap
There are any number of things you can do in the stands at this year’s World Cup. Want to paint your face and act like an idiot? Go for it. Feel like blowing an annoying horn to re-create the sound a horde of locusts would make for two straight hours? You got it. Want to wear a shirt that features the name of a brand of beer that is not Budweiser? Hold on there you twisted deviant. World Cup officials have cracked down on a group of Dutch soccer fans who showed up for the Netherlands-Denmark game wearing ads for the beer company Bavaria. FIFA has a Bud-only policy inside its stadiums for this year’s World Cup, and authorities arrested the fans after deciding there were part of an “ambush marketing” campaign. There are a lot of terrible crimes you can commit out there, but certainly ambush marketing is about the lowest of the low. Give me a break. If authorities hadn’t arrested the fans in the name of protecting the Budweiser brand, maybe a couple hundred — a couple thousand tops — would have even noticed the walking Bavaria ads. Now, thanks to the magic of news gathering + Internet, hundreds of thousands of people — maybe even millions — will have the word Bavaria on the brain. Good job on the crackdown, boys. You can read the full news report on the incident here.
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