That’s right. Not “sold at” 7-Eleven. MADE BY 7-Eleven. The company is hoping you will, because it will soon be rolling out a line of in-house beer called Game Day Light and Game Day Ice. The company is billing the beer as “premium beer” at a non-premium price. The thought of buying a beer made in the back of a 7-Eleven gives me the shudders. But fear not, the people at 7-Eleven at least know they don’t know how to make beer — they’re outsourcing that to a Wisconsin company. Still, the company better hope the low price point lures people in, because the taste of budget beer sure won’t do it. You can read more about the new 7-Eleven beer right here.