A little clarity on Mustang Brewing Co.
Earlier this week I received in my e-mail a newsletter from Mustang Brewing Co. The subject line read “Where are Mustang beers made?” In the newsletter was a text from company president Tim Schoelen that explained there has been some confusion about where the beers are made, and he wanted to clear up any confusion. The letter goes on to say that Mustang beers — Mustang Golden Ale and the soon-to-be-released Mustang Amber Lager — are brewed through partnerships at established breweries in Wisconsin and Missouri. You can find the rest of the letter here. It goes on to explain that Mustang Brewing Co. is an Oklahoma company. The guys live here and pay taxes here. Either way, at first, I found it a little disconcerting. After all, I think it was generally accepted that Mustang Brewing Co. was an Oklahoma-based brewery. So I e-mailed Tim for a little additional clarity. Here’s the reply he gave me:
”Hey, Nick. Good to hear from you. We get the “This is brewed in Mustang, right?” a lot. I just want to be as transparent as possible so as not to be misleading or cause any ill will with the guys who are brewing local. We are still working with the City of Mustang and the state on getting the brewery off the ground. We will brew in our own facility in OK, hopefully early 2010 . We may look at some partnerships with local breweries, as well.”
I also scanned back through my earlier blog posts to a three-part interview I did with Tim in January and February. In those interviews, he made it clear that his company was sure to call itself Mustang Brewing Company — note the distinction between a brewing company and a brewery. He also said they would likely rely on other breweries to get their recipes off the ground at the outset. In reviewing everything, I think Tim should be commended for being upfront. Truth is, beer fans in the area likely could have gone on assuming or believing the beer was made here in Oklahoma if he hadn’t said anything. Realistically, he was under no obligation to spell out the out-of-state connections. But he did, and you have to at least appreciate the honesty.
Now we can keep our fingers crossed for the opening of another brewery on home turf.
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