In a post this week, I mentioned that I learned about the COOP Ale Works iPhone app during my visit to Zoo Brew. The app is simple and handy; you can scan COOP’s roster of beers and get the vitals plus a brief description. Then there’s a locator so you can find and map restaurants that serve COOP offerings. And now, as promised, here’s more on the app, via my e-mail conversation with COOP’s JD Merryweather:
The Thirsty Beagle: Why did you guys decide to do an iPhone app?
JD: It’s a very easy app to use and quite practical. A lot of bartenders have it and they can quickly answer customers questions regarding the composition of our beer styles. The locator is a great function because not only can someone find who has our beers on tap, the app actually drives customers to the businesses that carry our products. It’s a great win/win and a nice added value selling to when trying to get our beer placed at a venue.
TTB: What’s the feedback you’ve received so far?
JD: Feedback has been fantastic. First of all it’s a free app. We think ours is one of the first in the market for a craft brewery of our size. The locator only works in Oklahoma as our beer is only served in state at the moment. Users love it for the info, retailers appreciate the connection and additional traffic, we love it because it supports our interest in being a community based brewery!
So there you have it. If you’ve got an iPhone, and are a beer fan, you should download this one. Can’t beat the price, obviously, and it’s good to have when you’re trying to track down a nice beer from the guys at COOP.