New low-calorie beer: SELECT 55

A-B Inbev this week announced the U.S. roll-out of a new low-calorie beer offering. The beer, SELECT 55, is being touted as the world’s lightest beer. As you might guess by the name, the beer has a scant 55 calories per 12 ounces. If you’re counting, that’s 330 per six pack. By comparison, a standard Bud has 145 calories per bottle; Blue Moon is 171; Leinenkugel Original has 152; Michelob Ultra and Miller Lite have 95 and 96, respectively; and the previous low-carb winner, MGD 64, has an obvious 64 calories. A-B says SELECT 55 is a smooth, light golden lager that “answers a growing demand among a segment of adult drinkers who are seeking lower-calorie alcohol beverages to complement their busy lifestyles.” The Thirsty Beagle has been down this road before with MGD 64: I’m just bringing you the beer news folks. As for my opinion, all the super-low-calorie beers do is answer the demand of people who are drinking beer for the wrong reasons. You gotta enjoy it for the taste, people. I’ll stick with the 150+ calorie range for my beers, thank you very much. If you are interested in a sip of SELECT 55, it is available in 15 U.S. markets right now, the closest to Oklahoma being Austin, Dallas and Wichita Falls, Texas.

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Comments

Do you know if select 55 available in Canada?
Thanks,
Tim

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