Obama has chance for great change; picks Bud Light
It’s the news that’s been dominating the beer world: What kind of beer would President Barack Obama select for his meeting at the White House with Harvard professor Henry Louis Gates Jr. and Cambridge, Mass., police Sgt. James Crowley? Craft brewers waited on pins and needles, hoping the president would perhaps select a micro-brew to highlight an up-
and-coming brewery in the United States. It could have been a truly special moment in American beer history. And why expect less? After all, is Obama not the man behind change you can believe in? So what bold move did the president make? He selected… Bud Light. According to this report, political strategists and marketing experts call the choice of Bud Light “easy” and “non-controversial.”
Said Republican strategist Matt Mackowiak: “He’s trying to send a message that he’s an average American and these are two other average Americans. If you complicate that by making an exotic choice, or an import, or too expensive, you can be too cute by half.”
Also from the report:
Anheuser-Busch Cos. President Dave Peacock said the brewer “would be proud if Budweiser, Bud Light or any of our beers are chosen for the White House meeting.”
Julian Green, a spokesman for competing beer-maker MillerCoors, said his company would have preferred the president select Miller Lite.
“But regardless of the pick, it’s good news for our industry that beer will be shared for this light-hearted moment,” Green said.
White House spokesman Robert Gibbs said the meeting between the three men will likely be a “very casual affair. There’s no formal agenda other than cold beer.”
I think we can all agree on that point.
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