OU fans: Supporting the University of Texas

longhornsHas anyone mentioned to you today that there’s only 78 days until the first Saturday of college football? Well, let The Thirsty Beagle be the first to bring that delightful little point to your attention. And since we’re talking about college football, I’ll use this opportunity to throw out a mini-diatribe on something that’s been bothering me for years: OU fans. Specifically, OU fans who put the upside-down Texas Longhorns logo on their car. I get it, you’re taking a jab at your hated rival. That’s all fine and dandy. But unless you just happened to find that metallic Longhorn decal or shiny sticker in a box on the side of the road, you probably had to buy it. Here’s a quick lesson in NCAA merchandising: School logo sells, school gets money. It’s pretty cut and dry. Texas Longhorns logos that sell benefit the University of Texas, and its athletic programs. Like, you know, the football team. So, for every upside down Longhorns logo you see on the back of a pickup in Oklahoma, picture Mack Brown rubbing his hands together and laughing uproariously. Don’t you get it folks?! You think you’re slamming your rival, but you’re really lining their already stuffed pockets! OK, diatribe over. Isn’t college football great?

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