Wine makes move on beer in Canada
These are troubling times in the true north strong and free. Recent research shows that beer sales are dropping year-over-year in Canada, while wine sales are on the climb, as noted in this report. So who cares, you might say? Well, for one, The Thirsty Beagle cares, seeing as how Canada is the native land of TTB. And so as a matter of Canadian pride, it’s important that beer maintains its dominant position as the national drink of Canada. You see, Canadians really do consider themselves possibly the biggest beer fans in the world. I said beer could be considered the national drink of Canada; it might be more accurate to say Canadians feel Canada should be declared the national country of beer. So what to do? Well, I’ve got a few tricks up my sleeve to make sure Canadians remember just how great beer is:
1. Open a chain of stores with a catchy name where people can get all the cold beer they want.
2. Come up with a funny commercial or two that depict the interplay between beer and the national perception.
3. Use a beer company to sponsor the weekly national hockey telecast.
So there you have it, Canadian beer fans. Take care of all those things, and you’ll be in great shape!
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Or, get the least respected Canadian celeb (Mike Meyers? Celine Dion?) to promote wine. The Hosers will go back to brew in a flash.
I compare this to the cupcake epidemic in NYC. Apparenly, donuts are out.
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