Struggling economy hurts small brewers
The Thirsty Beagle earlier linked to an article about Bud Light ramping up a multi-million dollar advertising campaign, which included an assertion that beer is recession-proof. Turns out that may be true for giant commercial brewers who can sell six packs by the boatload at $5 a pop. But for craft brewers who use more expensive ingredients and have a higher price point by necessity, the slumping economy is nothing to brush aside. Anecdotal evidence from the Great American Beer Festivalheld in Denver over the weekend shows some smaller brewers could see themselves struggling to grow their brand, or going out of business altogether. Let’s hope we can get this financial situation straightened out — for a number of obvious reasons: Hello, 401k and college savings plan — but also so we can continue to enjoy the handiwork of the country’s talented craft brewers.
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