Japan’s plan to save the economy: Free beer
Turns out a couple Japanese companies think they’ve got a solution for the country’s stagnating economy: Give out free beer. To housewives. According to this article, Japanese women traditionally control family finances, “collecting their husbands’ paychecks and doling out pocket-money in return.” So what better way to convince these women to take their savings and invest than to treat them to dinner and Asahi Super Dry while extolling the virtues of investing in the economy? Asahi officials say they are trying to attract investors after company shares dropped nearly 20 percent this year in the turbulent market. Turns out younger consumers in Japan are switching to “wine and other beverages.”
Now, this whole deal about offering dinner and investment advice to Japanese housewives is fine and dandy, and all that good stuff, but what about the youth of Japan? Young people in Japan are switching to wine and other beverages? WHAT IS WRONG WITH YOUNG PEOPLE IN JAPAN?! There’s your problem, Asahi. You need to sit the youth of Japan down and give it to them straight. Let us promise not to rest until the young people of Japan are back on track.
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