So here at Pet Show we hear about all kinds of new products – everything from fancy dog food to fabulous dog wash sprayers. But every now and then we hear about something that is, well, stupid.
What is it? Sticks. Sticks you buy. Sticks that cost $12.95 for two.
This is the perfect product for … people who who have no access to sticks? I have no idea. The only scenario where I would think you’d have to buy sticks if if you lived on the space station or you were in solitary confinement in a prison. In either of those scenarios, I doubt you’d be worried about playing fetch.
I have several more thoughts:
1. The makers of Fetchstix market them as the “funny eco-gifts for dog lovers.” I don’t think chopping down a forest (as shown on the Fetchstix homepage) and shipping sticks across the country from Vermont is exactly eco-conscious. The only thing they have right is that the idea is funny.
2. The sticks come with an owner’s manual. Use the owner’s manual to hit yourself over the head for spending $12.95 on two sticks.
3. There’s a technical support line. Yes, really. Call the support line when you need to ask questions like, “How do I play fetch with my dog? What do I do? Why did I spend $12.95 on sticks?”
I don’t wish anyone ill will in these tough economic times, but I have to say, this might be the worst business plan ever. And to anyone who has paid $12.95 for two Fetchstix: maybe you should build a fire with those sticks and throw your money in there.
Staff Writer Carrie Coppernoll