So apparently chilly digital kittens are helping real ones.
A new iPhone application called ShiveringKittens is raising money for the ASPCA. The application developer, GiantCrayon Games, is partnering with the animal advocacy group in March and April for the first ever iPhone fundraising campaign.
A statement from ASPCA President & CEO Ed Sayres: “The ASPCA is thrilled to work with GiantCrayon to raise funds through this new technology. The object of the ShiveringKittens game is to rescue as many kittens as you can – and even though this is just for fun, in reality the ASPCA works tirelessly each day to save the lives of countless animals. Now, just by playing this virtual game, animal lovers everywhere can help the ASPCA continue that work.”
A statement from Tim Goggin, vice president of GiantCrayon Games: “I’m so excited to be working with the ASPCA. We’re really keen to pioneer such a different way of fundraising. And most importantly, I value the wonderful work the ASPCA does rescuing animals, so I’m really thrilled to find a way to help such a great organization.”
Staff Writer Carrie Coppernoll