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<channel>
	<title>The Business &#187; Marketing</title>
	<atom:link href="http://blog.newsok.com/thebusiness/category/marketing/feed/" rel="self" type="application/rss+xml" />
	<link>http://blog.newsok.com/thebusiness</link>
	<description>Notes and news from the Oklahoman Business desk</description>
	<lastBuildDate>Thu, 19 Nov 2009 10:22:36 +0000</lastBuildDate>
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			<item>
		<title>Bad press release nominee</title>
		<link>http://blog.newsok.com/thebusiness/2009/11/19/bad-press-release-nominee/</link>
		<comments>http://blog.newsok.com/thebusiness/2009/11/19/bad-press-release-nominee/#comments</comments>
		<pubDate>Thu, 19 Nov 2009 10:22:36 +0000</pubDate>
		<dc:creator>business</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[awards]]></category>
		<category><![CDATA[coffee]]></category>

		<guid isPermaLink="false">http://blog.newsok.com/thebusiness/?p=1490</guid>
		<description><![CDATA[
Perhaps I should initiate a contest for bad news releases similar to the Bulwer-Lytton Fiction Contest, which annually honors the worst fiction writing. Amazingly, someone got paid to produce the following copy, which was emailed to me and other reporters in hopes that we would write a news story based on this information. 
Isilon Systems ...]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.newsok.com/thebusiness/2009/11/19/bad-press-release-nominee/jargon-mug/" rel="attachment wp-att-1491"><img src="http://blog.newsok.com/thebusiness/files/2009/11/jargon-mug.jpg" alt="jargon mug" title="jargon mug" width="225" height="225" class="alignnone size-full wp-image-1491" /></a><br />
Perhaps I should initiate a contest for bad news releases similar to the <a href="http://www.bulwer-lytton.com/">Bulwer-Lytton Fiction Contest</a>, which annually honors the worst fiction writing. Amazingly, someone got paid to produce the following copy, which was emailed to me and other reporters in hopes that we would write a news story based on this information. </p>
<blockquote><p>Isilon Systems (NASDAQ:ISLN) is the proven leader in scale-out NAS. Isilon&#8217;s clustered storage and data management solutions drive unique business value for customers by maximizing the performance of their mission-critical applications, workflows, and processes. Isilon enables enterprises and research organizations worldwide to manage large and rapidly growing amounts of file-based data in a highly scalable, easy-to-manage, and cost-effective way. Information about Isilon can be found at http://www.isilon.com/.</p></blockquote>
<p>Can&#8217;t we just run stuff up the flagpole and see if anyone salutes it? </p>
<p><a href="mailto:dmecoy@opbuco.com">Don Mecoy</a><br />
Business Writer</p>
]]></content:encoded>
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		<slash:comments>3</slash:comments>
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		<item>
		<title>A viral video happy ending</title>
		<link>http://blog.newsok.com/thebusiness/2009/11/02/a-viral-video-happy-ending/</link>
		<comments>http://blog.newsok.com/thebusiness/2009/11/02/a-viral-video-happy-ending/#comments</comments>
		<pubDate>Mon, 02 Nov 2009 21:02:57 +0000</pubDate>
		<dc:creator>business</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[merchandise]]></category>

		<guid isPermaLink="false">http://blog.newsok.com/thebusiness/?p=1460</guid>
		<description><![CDATA[The world&#8217;s worst parking job attracted a million-plus views on YouTube. Hyundai was watching. Very clever marketing.

Don Mecoy
Business Writer
]]></description>
			<content:encoded><![CDATA[<p>The world&#8217;s worst parking job attracted a million-plus views on YouTube. Hyundai was watching. Very clever marketing.</p>
<p><a href="http://www.youtube.com/watch?v=JyD6arNlTE8"><img src="http://img.youtube.com/vi/JyD6arNlTE8/default.jpg" width="130" height="97" border=0></a></p>
<p><a href="mailto:dmecoy@opubco.com">Don Mecoy</a><br />
Business Writer</p>
]]></content:encoded>
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		<title>Tiger roars past $1 billion</title>
		<link>http://blog.newsok.com/thebusiness/2009/09/30/tiger-roars-past-1-billion/</link>
		<comments>http://blog.newsok.com/thebusiness/2009/09/30/tiger-roars-past-1-billion/#comments</comments>
		<pubDate>Wed, 30 Sep 2009 16:14:14 +0000</pubDate>
		<dc:creator>business</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[money]]></category>

		<guid isPermaLink="false">http://blog.newsok.com/thebusiness/?p=1442</guid>
		<description><![CDATA[
Tiger demonstrates is pitching skills in this Buick ad.
Forbes.com&#8217;s SportsMoney blog by Mike Ozanian estimates that Tiger Wood&#8217;s $10 million payday last weekend pushed his career earnings &#8212; on and off the course &#8212; past the $1 billion mark. That would make him the world&#8217;s first billion-dollar athlete, Ozanian said.
Ozanian writes: 
The scary part is ...]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.youtube.com/watch?v=ubAxWIfcE5I"><img src="http://img.youtube.com/vi/ubAxWIfcE5I/default.jpg" width="130" height="97" border=0></a><br />
<strong>Tiger demonstrates is pitching skills in this Buick ad.</strong></p>
<p>Forbes.com&#8217;s <a href="http://blogs.forbes.com/sportsmoneyblog/2009/09/the-first-billion-dollar-athlete/">SportsMoney blog by Mike Ozanian</a> estimates that Tiger Wood&#8217;s $10 million payday last weekend pushed his career earnings &#8212; on and off the course &#8212; past the $1 billion mark. That would make him the world&#8217;s first billion-dollar athlete, Ozanian said.</p>
<p>Ozanian writes: </p>
<blockquote><p>The scary part is that Woods is only 33-years-old and might have 15 years of competitive golf left in him and 30+ years of designing golf courses. This is only the first $1 billion for Woods.</p></blockquote>
<p>Comments on the blog claim that Michael Jordan, Magic Johnson and Formula 1 driver Michael Schumacher already have eclipsed the billion-dollar mark. But Woods&#8217; financial accomplishments at such a tender age are impressive.</p>
<p><a href="mailto:dmecoy@opubco.com">Don Mecoy</a><br />
Business Writer </p>
]]></content:encoded>
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		<title>A century of dumb inventions</title>
		<link>http://blog.newsok.com/thebusiness/2009/09/30/a-century-of-dumb-inventions/</link>
		<comments>http://blog.newsok.com/thebusiness/2009/09/30/a-century-of-dumb-inventions/#comments</comments>
		<pubDate>Wed, 30 Sep 2009 10:24:42 +0000</pubDate>
		<dc:creator>business</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Just for fun]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://blog.newsok.com/thebusiness/?p=1409</guid>
		<description><![CDATA[
Life has compiled a photo gallery from its archives of some of the dumbest ideas that inventors created in the 1900s. Many of the photos are priceless, and the captions contain just enough snark. About a gunslinging robot, Life writes: &#8220;It&#8217;s always easy to question the wisdom of giving a robot a gun, but also ...]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.newsok.com/thebusiness/2009/09/30/a-century-of-dumb-inventions/dumb-inventions/" rel="attachment wp-att-1410"><img src="http://blog.newsok.com/thebusiness/files/2009/09/dumb-inventions.jpg" alt="dumb inventions" title="dumb inventions" width="467" height="594" class="alignnone size-full wp-image-1410" /></a></p>
<p>Life has compiled <a href="http://www.life.com/image/3270485/in-gallery/25371/30-dumb-inventions">a photo gallery</a> from its archives of some of the dumbest ideas that inventors created in the 1900s. Many of the photos are priceless, and the captions contain just enough snark. About a gunslinging robot, Life writes: &#8220;It&#8217;s always easy to question the wisdom of giving a robot a gun, but also making him quick on the draw is just irresponsible.&#8221;</p>
<p>Of an anti-bandit bag with a bottom designed to collapse and dump the bag&#8217;s contents when its owner is threatened, Life writes: &#8220;That&#8217;ll stop those thieves from getting at the contents of your bag! No, wait. It won&#8217;t.&#8221;</p>
<p><a href="mailto:dmecoy@opubco.com">Don Mecoy</a><br />
Business Writer</p>
]]></content:encoded>
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		<title>The $300,000 clunker</title>
		<link>http://blog.newsok.com/thebusiness/2009/09/28/the-300000-clunker/</link>
		<comments>http://blog.newsok.com/thebusiness/2009/09/28/the-300000-clunker/#comments</comments>
		<pubDate>Mon, 28 Sep 2009 10:57:11 +0000</pubDate>
		<dc:creator>business</dc:creator>
				<category><![CDATA[Economy]]></category>
		<category><![CDATA[Energy]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public companies]]></category>

		<guid isPermaLink="false">http://blog.newsok.com/thebusiness/?p=1384</guid>
		<description><![CDATA[
The Detroit Free Press ferrets out some fascinating details from government data about the recently concluded Cash for Clunkers program. Someone traded in a 1997 Bentley Continental R, which had an original price of more than $300,000, in exchange for no more than $4,500 credit toward a new car.
Some enthusiasts would have paid many thousands ...]]></description>
			<content:encoded><![CDATA[<p><a rel="attachment wp-att-1393" href="http://blog.newsok.com/thebusiness/2009/09/28/the-300000-clunker/1997_bentley_continental_r-2/"><img class="alignnone size-full wp-image-1393" title="1997_Bentley_Continental_R" src="http://blog.newsok.com/thebusiness/files/2009/09/1997_Bentley_Continental_R1.jpg" alt="1997_Bentley_Continental_R" width="400" height="300" /></a><br />
The Detroit Free Press ferrets out some <a href="http://www.freep.com/article/20090923/BUSINESS01/90923004/1322/Exotic-clunkers-also-fueled-recent-program">fascinating details</a> from government data about the recently concluded <a href="http://www.cars.gov">Cash for Clunkers</a> program. Someone traded in a 1997 Bentley Continental R, which had an original price of more than $300,000, in exchange for no more than $4,500 credit toward a new car.</p>
<blockquote><p>Some enthusiasts would have paid many thousands of dollars for the rare 1987 Buick GNX destroyed under the program; only 547 were built. The nation’s supply of used Chevrolet Corvettes was thinned by 131, including 34 convertibles, and the program also liberated 22 Americans from the burden of owning a Peugeot.</p></blockquote>
<p>And this</p>
<blockquote><p>And 37 people decided to clunk models that were less than a year old.</p></blockquote>
<p><a href="mailto:dmecoy@opubco.com">Don Mecoy</a><br />
Business Writer</p>
]]></content:encoded>
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		<title>And you thought your morning commute was tough</title>
		<link>http://blog.newsok.com/thebusiness/2009/09/15/and-you-thought-your-morning-commute-was-tough/</link>
		<comments>http://blog.newsok.com/thebusiness/2009/09/15/and-you-thought-your-morning-commute-was-tough/#comments</comments>
		<pubDate>Tue, 15 Sep 2009 13:42:02 +0000</pubDate>
		<dc:creator>business</dc:creator>
				<category><![CDATA[Employment]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://blog.newsok.com/thebusiness/?p=1354</guid>
		<description><![CDATA[
Bike trickster expert Danny MacAskill performs his magic in this viral ad for a Scottish jobs company.

Don Mecoy
Business Writer
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.youtube.com/watch?v=iG9mhcim3dQ"><img src="http://img.youtube.com/vi/iG9mhcim3dQ/default.jpg" width="130" height="97" border=0></a></p>
<p>Bike trickster expert <a href="http://www.dannymacaskill.co.uk/">Danny MacAskill</a> performs his magic in this viral ad for a Scottish jobs company.<br />
<a href="mailto:dmecoy@opubco.com"></p>
<p>Don Mecoy</a><br />
Business Writer</p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
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		<title>Rounding up</title>
		<link>http://blog.newsok.com/thebusiness/2009/09/03/rounding-up/</link>
		<comments>http://blog.newsok.com/thebusiness/2009/09/03/rounding-up/#comments</comments>
		<pubDate>Thu, 03 Sep 2009 10:48:53 +0000</pubDate>
		<dc:creator>business</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://blog.newsok.com/thebusiness/?p=1336</guid>
		<description><![CDATA[
The ubiquitous .99 typically tacked onto prices may be going the way of the gas station attendant and the credit card imprint device. Consumers Reports Money blog notes that a couple of news organization have reported that some British retailers are shunning the .99 for the &#8220;round pound.&#8221;
There appear to be a number of reasons ...]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.newsok.com/thebusiness/2009/09/03/rounding-up/prices/" rel="attachment wp-att-1337"><img src="http://blog.newsok.com/thebusiness/files/2009/09/prices.jpg" alt="prices" title="prices" width="507" height="512" class="alignnone size-full wp-image-1337" /></a></p>
<p>The ubiquitous .99 typically tacked onto prices may be going the way of the gas station attendant and the credit card imprint device. <a href="http://blogs.consumerreports.org/money/2009/09/round_pound_supermarket_prices_ending_99.html?EXTKEY=I91ECON&#038;CMP=OTC-ConsumeristLinks">Consumers Reports Money blog notes</a> that a couple of news organization have reported that some British retailers are shunning the .99 for the &#8220;round pound.&#8221;</p>
<blockquote><p>There appear to be a number of reasons behind the switch, a major one being that consumers are no longer fooled into thinking that £1.99, for example, is really significantly less than £2. The higher price may actually seem more honest.</p></blockquote>
<p>Seems like a great idea. Let&#8217;s bring it across the pond. And the first place to implement it should be on the 9/10 of a cent we pay on each gallon of gas.</p>
<p><a href="mailto:dmecoy@opubco.com">Don Mecoy</a><br />
Business Writer</p>
]]></content:encoded>
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		<title>Disney-Marvel team-up spawns new rivalries</title>
		<link>http://blog.newsok.com/thebusiness/2009/08/31/disney-marvel-team-up-spawns-new-rivalries/</link>
		<comments>http://blog.newsok.com/thebusiness/2009/08/31/disney-marvel-team-up-spawns-new-rivalries/#comments</comments>
		<pubDate>Mon, 31 Aug 2009 21:01:59 +0000</pubDate>
		<dc:creator>business</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Just for fun]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Public companies]]></category>
		<category><![CDATA[business]]></category>

		<guid isPermaLink="false">http://blog.newsok.com/thebusiness/?p=1300</guid>
		<description><![CDATA[
The folks over at Woot (and a few thousand others online) are already mapping out the possibilities of Disney&#8217;s $4 billion purchase of Marvel. My favorite: Colossus vs. Pinnochio.
Mary Poppins vs. Dr. Strange: The Cloak of the Vishanti vs. A Spoonful of Sugar! The Faltine dimension vs. the racetrack full of penguins! “Abracadabra” vs. “Supercalifragilisticexpialadocious”!
Spider-Man ...]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.newsok.com/thebusiness/2009/08/31/disney-marvel-team-up-spawns-new-rivalries/marvel-versus-disney1/" rel="attachment wp-att-1306"><img src="http://blog.newsok.com/thebusiness/files/2009/08/marvel-versus-disney1.jpg" alt="marvel-versus-disney1" title="marvel-versus-disney1" width="450" height="664" class="alignnone size-full wp-image-1306" /></a><br />
The folks over at <a href="http://www.woot.com/Blog/ViewEntry.aspx?Id=9080">Woot</a> (and a few thousand others online) are already mapping out the possibilities of <a href="http://www.newsok.com/walt-disney-to-buy-comic-book-powerhouse-marvel-for-4b/article/3397013?custom_click=headlines_widget">Disney&#8217;s $4 billion purchase of Marvel</a>. My favorite: Colossus vs. Pinnochio.</p>
<blockquote><p><strong>Mary Poppins vs. Dr. Strange</strong>: The Cloak of the Vishanti vs. A Spoonful of Sugar! The Faltine dimension vs. the racetrack full of penguins! “Abracadabra” vs. “Supercalifragilisticexpialadocious”!</p>
<p><strong>Spider-Man vs. Jiminy Cricket</strong>: Seized by arachnid instinct, the way-out web-slinger craves cricket meat! Will an enchanted umbrella be enough to shock him back to his spider-senses?</p>
<p><strong>Hercules vs Hercules</strong>: The battle the public domain laws demanded! Not a dream! Not a hoax! Not covered under the Sonny Bono Copyright Term Extension Act!</p>
<p><strong>Colossus vs. Pinocchio</strong>: The building materials who walk like men! Who will triumph: Italian wood… or Russian steel? There’s no flesh in this supersaga – but plenty of blood!</p>
<p><strong>Wolverine vs. Tramp</strong>: One is a scruffy loner with heroic instincts and a heart of gold! The other has giant adamantium claws! Who will win the good girl’s heart?</p>
<p><strong>Bambi’s Mother vs Uncle Ben</strong>: “With great power comes great responsibility” – or, “If you’d just been a better kid, I’d still be alive.” The neuroses of tomorrow begin here!</p></blockquote>
<p>More <a href="http://www.woot.com/Blog/ViewEntry.aspx?Id=9080">here</a>.</p>
<p><a href="mailto:dmecoy@opubco.com">Don Mecoy</a><br />
Business Writer</p>
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		<title>&#8220;District 9&#8243; director started with commercials</title>
		<link>http://blog.newsok.com/thebusiness/2009/08/14/district-9-director-started-with-commercials/</link>
		<comments>http://blog.newsok.com/thebusiness/2009/08/14/district-9-director-started-with-commercials/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 15:22:53 +0000</pubDate>
		<dc:creator>business</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[business]]></category>

		<guid isPermaLink="false">http://blog.newsok.com/thebusiness/?p=1287</guid>
		<description><![CDATA[&#8220;District 9&#8243; is getting rave reviews, including this solid thumbs up from our own George Lang. Director Neill Blomkamp displayed his creativity and ability to work with special effects in several television commercials, including this classic.

For more examples, go here.
Don Mecoy
Business Writer
]]></description>
			<content:encoded><![CDATA[<p>&#8220;District 9&#8243; is getting <a href="http://www.rottentomatoes.com/m/district_9/">rave reviews</a>, including <a href="http://newsok.com/article/3392563">this solid thumbs up</a> from our own George Lang. Director Neill Blomkamp displayed his creativity and ability to work with special effects in several television commercials, including this classic.</p>
<p><a href="http://www.youtube.com/watch?v=CLmE4lby_fI"><img src="http://img.youtube.com/vi/CLmE4lby_fI/default.jpg" width="130" height="97" border=0></a></p>
<p>For more examples, go <a href="http://dorkshelf.com/2009/08/13/the-short-films-and-commercials-of-neill-blomkamp/">here</a>.</p>
<p><a href="mailto:dmecoy@opubco.com">Don Mecoy</a><br />
Business Writer</p>
]]></content:encoded>
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		<title>So long, Kodachrome</title>
		<link>http://blog.newsok.com/thebusiness/2009/06/22/so-long-kodachrome/</link>
		<comments>http://blog.newsok.com/thebusiness/2009/06/22/so-long-kodachrome/#comments</comments>
		<pubDate>Mon, 22 Jun 2009 19:25:30 +0000</pubDate>
		<dc:creator>business</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public companies]]></category>

		<guid isPermaLink="false">http://blog.newsok.com/thebusiness/?p=1216</guid>
		<description><![CDATA[After 74 years, Kodak is retiring Kodachrome film. While some of the world&#8217;s best photographers have used it to produce some spectacular images, Kodachrome has been pushed to the fringes of photography.
From the AP (which couldn&#8217;t resist the bad Paul Simon joke in the hedline and the lede)
It enjoyed its heyday in the 1950s and ...]]></description>
			<content:encoded><![CDATA[<p><div id="attachment_1219" class="wp-caption alignnone" style="width: 435px"><img src="http://blog.newsok.com/thebusiness/files/2009/06/kodachrome1.jpg" alt="kodachrome1" title= "We waited up nights to open those golden boxes--like young children surprised with glee and knowing we could drift asleep again and that all was right with the world, and that there was still Kodachrome, and almost nothing else mattered.&quot;" width="425" height="283" class="size-full wp-image-1219" /><p class="wp-caption-text">We waited up nights to open those golden boxes--like young children surprised with glee and knowing we could drift asleep again and that all was right with the world, and that there was still Kodachrome, and almost nothing else mattered.\</p></div><br />
After 74 years, <a href="http://finance.yahoo.com/q?s=EK">Kodak</a> is retiring Kodachrome film. While some of the world&#8217;s best photographers have used it to produce some spectacular images, Kodachrome has been pushed to the fringes of photography.</p>
<p><a href="http://www.google.com/hostednews/ap/article/ALeqM5hNE3DMbUR1JFgMdyf_i5s4aDM9rQD98VNPP81">From the AP</a> (which couldn&#8217;t resist the bad Paul Simon joke in the hedline and the lede)</p>
<blockquote><p>It enjoyed its heyday in the 1950s and &#8217;60s but in recent years has nudged closer to obscurity: Sales of Kodachrome are now just a fraction of 1 percent of the company&#8217;s total sales of still-picture films, and only one commercial lab in the world still processes it.</p></blockquote>
<p>See <a href="http://www.kodak.com/eknec/PageQuerier.jhtml?pq-path=15398">a slide show of iconic images</a> shot on Kodachrome film. </p>
<p><a href="mailto:dmecoy@opubco.com">Don Mecoy</a><br />
Business Writer </p>
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