Archive for

Bad press release nominee

jargon mug
Perhaps I should initiate a contest for bad news releases similar to the Bulwer-Lytton Fiction Contest, which annually honors the worst fiction writing. Amazingly, someone got paid to produce the following copy, which was emailed to me and other reporters in hopes that we would write a news story based on this information.

Isilon Systems (NASDAQ:ISLN) is the proven leader in scale-out NAS. Isilon’s clustered storage and data management solutions drive unique business value for customers by maximizing the performance of their mission-critical applications, workflows, and processes. Isilon enables enterprises and research organizations worldwide to manage large and rapidly growing amounts of file-based data in a highly scalable, easy-to-manage, and cost-effective way. Information about Isilon can be found at http://www.isilon.com/.

Can’t we just run stuff up the flagpole and see if anyone salutes it?

Don Mecoy
Business Writer


More good ink for Oklahoma

grapes
Oklahoma and Oklahoma City have been the recipients of a fair amount of good media coverage that has focused on the city’s MAPS-driven, NBA-approved renaissance, and the state’s relatively robust economy. The Economist recently joined the publicity parade with a column titled “Come Home, Tom Joad.”

The “Grapes of Wrath” theme plays out in the article’s final paragraph:

Still, many states would envy Oklahoma at the moment. And its leaders are trying to take advantage. Natalie Shirley, the state’s commerce secretary, says that a few years ago she had the idea of getting a list of Oklahoma university graduates sorted by age, course and zip code. Her office sent out a volley of postcards to young engineers who had scattered around the country, directing them to a website that had a list of job openings and a cost-of-living calculator. Between 2005 and 2007 Oklahoma had some 6,000 transplants from California. The grapes of wrath taste a little sweeter now.

To see the entire column, click here.

Don Mecoy
Business Writer


Yesterday’s tools

Nick Wingfield asks in the Wall Street Journal “Why can’t I pick the technology I use in the office?” It’s a familiar lament for many office workers who struggle with aged and overburdened computers at work while using cutting-edge technology at home. There are more than a few folks in my office, including me, that spend part of each morning cleaning out emails that have pushed our allowed storage capacity beyond set limits. Heck, I’ve got years of email stored on my free Gmail account that is quickly searchable and accessable, and I’m nowhere near the limits available there.

But here’s one aspect of Wingfield’s story I found interesting. When he sought information on his company’s take on its employees’ use of new technology, he was stonewalled.

The Journal declined to comment on its policies.

Don Mecoy
Business Writer


There’s something new at Old Navy

Just in time for holiday shopping, two Oklahoma City Old Navy stores are adding something to their usual offering of jeans, casual, business and family wear.

Jewelry.

Friday, jewelry displays were set up in the Quail Springs Marketplace store on Penn and Memorial. Monday, the Belle Isle store gets their inventory.

You can find anything from heavily beaded bracelets to pearl-and-ribbon necklaces and chokers. The pieces are fun, unique, colorful and best of all, affordable. Most pieces range in price from $6.50-$17.50.

Quail and Belle Isle are the only two stores for now to get the jewelry displays in Oklahoma City.  Norman will also get a display.

-Erica Smith

esmith@opubco.com


A viral video happy ending

The world’s worst parking job attracted a million-plus views on YouTube. Hyundai was watching. Very clever marketing.

You need to a flashplayer enabled browser to view this YouTube video

Don Mecoy
Business Writer