Rounding up
The ubiquitous .99 typically tacked onto prices may be going the way of the gas station attendant and the credit card imprint device. Consumers Reports Money blog notes that a couple of news organization have reported that some British retailers are shunning the .99 for the “round pound.”
There appear to be a number of reasons behind the switch, a major one being that consumers are no longer fooled into thinking that £1.99, for example, is really significantly less than £2. The higher price may actually seem more honest.
Seems like a great idea. Let’s bring it across the pond. And the first place to implement it should be on the 9/10 of a cent we pay on each gallon of gas.
Don Mecoy
Business Writer
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