Vision quest

The Wall Street Journal tries out a couple of online sites that sell cut-rate prescription eyeglass frames and lenses. Buying glasses online takes some time, and a leap of faith that some consumers may not be willing to make. However, the prices are incredibly cheap compared to what it costs to buy at a bricks-and-mortar shop.

In 2008, sales of vision-care products and services at optical retail outlets topped $25.8 billion—a modest increase of $73 million from the previous year, according to the VisionWatch trade report. But some retailers that specialize in discount eyewear are enjoying robust growth: EyeBuyDirect, an online retailer based in Bethesda, Md., that offers prescription glasses for as little as $7.95 a pair, reports that its sales have risen 900% since its inception in 2006.

Last week, I bought my second pair of prescription glasses from an online retailer. I paid $18. I’ve been happy with both pairs of glasses I bought online. However, my wife is not as pleased with her bifocals, which cost about $30. While they correct her vision properly, she’s not entirely satisfied with the size and fit.

Don Mecoy
Business Writer



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