Logos that require a second look
Graphicdesignblog.org posts a selection of corporate logos that contain hidden messages. All are clever designs that reveal aspects of the company other than just its name.
The most famous is the Federal Express logo. As I learned not too long ago, once you see the arrow created by the space between the ‘E’ and ‘x,’ you can’t not see it.
The Hartford Whalers logo has long been a personal favorite. It contains the first letters of both words in the team’s name, and the image of a whale tail.
Don Mecoy
Business Writer
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It is pretty look and the logo is simple but have more meaning.