Starbucks battles rumors
Starbucks has reacted to rumors that the company has funneled profits to Israel. The company responded on its Web site, declaring that the rumors had no basis in fact. A widely circulated letter, purportedly from Starbucks CEO Howard Schultz, has been shown to be a fake (and was never intended to be taken seriously). The myth gained some traction when Starbucks shut down its Isreal stores, but the company says that was strictly a business decision.
For consumers, Starbucks is striving to demonstrate that buying the company’s delicious, frothy products is not a political act. It’s just a cup of joe.
From Starbucks:
Has Starbucks ever sent any of its profits to the Israeli government and/or Israeli army?
No. This is absolutely untrue.Is it true that Starbucks is teaming with other American corporations to send their last several weeks of profits to the Israeli government and/or the Israeli Army?
No. This is absolutely untrue.Is it true that Starbucks closed its stores in for political reasons?
No. We do not make business decisions based on political issues. We decided to dissolve our partnership in Israel in 2003 due to the on-going operational challenges that we experienced in that market. After many months of discussion with our partner we came to this amicable decision. While this was a difficult decision for both companies, we believe it remains the right decision for our businesses.
Don Mecoy
Business Writer
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