Dillard’s, Macy’s face off
Where high-end purses are big business for the holidays, retailers also recognize the down trend in the economy and are trying to move merchandise.
Over the weekend, Dillard’s had an advertised sale on all their purses, including Coach and Dooney & Bourke. Customers could get 30% off any bag, on top of any existing discounts, through today (Monday). When Macy’s caught wind of what their competition was offering, they jumped aboard and offered the same in an unadvertised sale, which also ends today.
An employee behind the Coach counter of Macy’s at Penn Square Mall Saturday said when customers came to her counter and talked about what Dillard’s was offering, Macy’s had to compete … and so they did.
Be on the lookout for unannounced sales in the future. Stores have to stay competitive in this economy and the consumer may be in the position to win out.
-Erica Smith, Copy Editor
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