HBO launches new “True Blood” Twitter microsite
From left: Oklahoma native Alfre Woodard, Kevin Alejandro, Nelsan Ellis and Rutina Wesley in "True Blood" - HBO Photo
HBO has launched a new “True Blood” Twitter microsite to provide an enhanced second-screen experience for fans.
The microsite uses Twitter to connect “True Blood” fans to live conversations while watching each new episode of Season 3 on Sunday nights, according to a news release.
If you want to be an active contributor or just observe, you can go to www.bloodcopy.com and find a place to share favorite moments, look at popular topics, win prizes and more.
Bloodcopy.com will feature weekly “hosts” that will live Tweet during each Sunday night episode, initiating conversations, interacting with fans and facilitating giveaways.
During the Season 3 premiere this Sunday night, June 13, the HBO official “True Blood” Twitter profile (@TrueBloodHBO) will be the site’s first host.
Fans will have the opportunity to win Ultimate Truebie prize packs and unlock virtual badges.
Through a first-to-market partnership with Tunerfish.com, a social discovery engine, fans will also be able to earn “Truebie” and “Maker’ badges by Tweeting while they watch and influencing friends to do the same.
The microsite will also feature customized Trending Topics (“Blood Topics”) of the most popular keywords in “True Blood” Tweets; the ability to sort, search and categorize the “True Blood” conversation; full Twitter functionality including sign-in and URL shortener directly from the site; and a spoiler alert pop-up screen warning visitors that crucial elements of the show may be revealed.
“True Blood” airs on HBO Sundays at 8 p.m.
Stephen Moyer of "True Blood" - HBO Photo
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