Democrats like ‘Saving Grace’
TiVo does more than record programs for people to watch later. The company that created the digital video recorder (DVR) also records the viewing behavior of Democrats and Republicans.
And Democrats like “Saving Grace,” TNT’s police drama set in Oklahoma City.
Based on TiVo’s Power Watch ratings of the Most Watched Primetime Programs in July, “Saving Grace” ranked No. 1 among Democrats ages 18 to 49. “Leverage,” which stars Norman native Christian Kane, was No. 10.
Neither show made the Top 10 among Republicans. “Deadliest Catch” was No. 1.
“The Closer” was the only show that made both lists, coming in at No. 3 among Democrats and No. 6 among Republicans.
TiVo’s Power Watch ratings service provides the media industry with more precise information for reaching households that best match the target audience for specific marketing messages.
The information, however, didn’t do anything for Fox Television Studios. In August, the studio announced its decision to cancel “Saving Grace.” The show’s fourth and final season will air in summer.
–Penny TV
Pictured above: Holly Hunter as Grace Hanadarko in “Saving Grace” (TNT Photo).
July – Most Watched Primetime Programs: Republicans vs. Democrats
A18-49 Democrat
Program Network Rating Rating Index
Saving Grace TNT 3.4 5.3 153.6
———— — — — —–
Kathy Griffin: My
Life on the D-List BRAVO 4.2 6.4 151.2
——————- —– — — —–
The Closer TNT 7.0 9.6 138.0
———- — — — —–
The Philanthropist NBC 4.2 5.8 137.2
——————- — — — —–
The Listener NBC 4.7 6.0 128.9
———— — — — —–
Raising the Bar TNT 3.7 4.8 128.8
————— — — — —–
Merlin NBC 4.5 5.7 126.2
—— — — — —–
Top Chef Masters BRAVO 5.8 7.2 125.9
—————- —– — — —–
Dirty Sexy Money ABC 4.8 6.1 125.6
—————- — — — —–
Leverage TNT 4.7 5.9 125.0
——– — — — —–
A18-49 Republican
Program Network Rating Rating Index
Deadliest Catch DSC 3.8 4.9 130.2
————— — — — —–
J.K. Rowling: A
Year in the Life ABC 3.1 3.8 125.2
—————– — — — —–
Wipeout ABC 5.7 6.6 116.2
——- — — — —–
Raising the Bar TNT 3.7 4.2 112.9
————— — — — —–
Army Wives LIFE 3.5 3.8 110.8
———- —- — — —–
The Closer TNT 7.0 7.7 110.3
———- — — — —–
America’s Got
Talent NBC 5.1 5.5 109.6
————- — — — —–
The Bachelorette ABC 5.6 6.1 109.4
—————- — — — —–
Eli Stone ABC 5.2 5.7 109.1
——— — — — —–
Mental FOX 3.8 4.0 105.4
—— — — — —–
*Source: Power||Watch Data, July 2009
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