MTV Music Launches
The name of MTV’s new music video portal is a little David St. Hubbins redundant — MTV Music is literally “Music Television Music,” grammar kids, but by its looks and functionality, it is Hulu for music video. My good friend Preston at the Fort Worth Star-Telegram sent me an e-mail saying “Goodbye productivity, I hardly knew ye,” and he’s right — what little I enjoyed of real quantifiable work is probably going the way of the McDLT.
Now, as much as I applaud MTV finally making its vast library of music videos available without having to wade through its morass of reality television stinkatude, I just don’t understand why it took them until 2000-freaking-8 to do it. Most of this stuff is available on YouTube and easily usable unless some calcified, regressive label executive calls for the disabling of embed functions (I’m looking at you, RCA, for disabling the Kings of Leon’s “Sex on Fire”), and between Pitchfork.tv’s enviable coolness and the wide-ranging Yahoo music portal, it’s a big tent these days for online music videos.
But, there is something refreshing about MTV doing something right these days, even if it’s about three years too late. And here’s hoping they are diligent about loading songs from the archives — they’re on the right track so far, but we need more of the classics from “120 Minutes” and such, and while most of those clips are on YouTube now, they come complete with VHS static.
Yeah, like Wayne says in the above video: “Turn it on.”
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i’m using one of seve’s burp cloths right now to wipe up my own chin.