Comments on: Platinum Music? Pass.

By: Sophia

Sophia — Thu, 04 Aug 2011 00:43:59 +0000

I absolutely love Ameriie and I love your article on her extraordinary album “Because I Love It:

By: staticblog

staticblog — Wed, 30 Jan 2008 15:30:36 +0000

Bobby,

The Platinum Music Pass is a proprietary system that Sony BMG set up for its affiliated labels (Sony, Columbia, Epic, RCA, Jive, Arista, etc.) At this point, Sony has not indicated if it will offer this to companies outside its corporate umbrella.

Having said that, there is no reason your label could not market something similar for your artists, or perhaps your distributor could strike a deal to do this for several of its clients. The only problem is securing floor space. If Sony has exclusive right to display its Platinum MusicPass on special displays, you probably will not be able to get your cards into their rack.

This would probably involve you and several affiliate indies banding together to establish a download portal and a gift card system that offers passkeys for downloading specific titles.

Let me know how it works out, and thanks for writing,

By: Bobby

Bobby — Thu, 24 Jan 2008 18:38:36 +0000

As a Independent Record Label, how can we utilize the music pass for our artist? We really believe this is the wave of the future.
Could you please respond.

By: Sven

Sven — Wed, 09 Jan 2008 15:51:16 +0000

What is the future of selling recorded music, especially for the mid-level artists (in popularity)? Will albums simply be advertising to generate revenue through live performances, merchandise and licensing songs for movies/adverstisements? Or will we return to the troubador system where artists post music for free and ask for money in return? Or both? Any other ideas for records to generate revenue?