BOONDOGGLE OF THE DECADE

headon

From CBS News:

Odds are you’ve seen the TV commercial that repeats the phrase, ” ‘Head On,’ apply directly to the forehead” over and over. It touts the benefits of an over-the-counter product. The ads used to say rubbing it on your forehead would relieve headaches, but then the Better Business Bureau announced that,

The company failed to provide any reliable clinical testing to support its claims.”

The commercials no longer claim Head On works, but they’ve become something of a pop phenomenon.

 

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Comments

Are they still airing these commercials? Even if they no longer claim it works, aren’t they implying that it does by airing the commercial? What bothers me about this is that there is the possibility that people with serious medical conditions could postpone real treatment by using something that has little or no value (other than placebo effect).

BINGO! Delaying needed traditional medical attention can cost people their lives…..

Head-On is wax. That’s it, common wax with a few parts per million plant junk or something. Every success is placebo. They used classic advertising techniques to sucker people into buying something that they could have done with a common candle.

I agree. Since there’s no port of entry for a healing property to gain access to the affected area, then any reported success must be placebo-based.

I think that this works but not the way that it is intended. Like Jason said before me, it has a placebo effect. If one thinks that their headache is going to go because of this medicine then it will

Orlan–one subtle distinction: If the placebo effect is the issue, then “it” [the product] does NOT work.

I have used this for a few years, and it does help ease the headache. I have suffered with migraines for years, and this helps just as much as prescribed medication.

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