Hostess is attracting suitors for its signature brands, plants and other assets. When news of Hostess’ pending demise broke last month, thousands of Americans mourned the loss of the Twinkie and other Hostess products. But brands, like factories, can be bought and sold.
The Twinkie may live on with a different baking company. Will it taste the same? Remains to be seen. Other famous brands that are likely to survive under new ownership include the Ding Dong, Donettes, Sno Balls, Ho-Hos, Chocodiles and Zingers.
We’re worried, though, that another Hostess staple may be too generic to find life after bankruptcy. It’s those miniature fruit pies that (at least in the minds of mothers who pack school lunch boxes) are healthier than other Hostess offerings. Will someone please pluck the fruit pie from the Hostess tree and plant it in another orchard?