Once upon a time, advertisements for junk food were part of Disney programs for kids. But in 2015, such ads on TV, radio and websites will be banished from the Magic Kingdom. The Walt Disney Co. announced new nutrition guidelines today, furthering a 2006 initiative to make food at its theme parks and resorts healthier. “The emotional connection kids have to our characters and stories gives us a unique opportunity to continue to inspire and encourage them to lead healthier lives,” CEO Bob Iger said. He hopes to influence not only children but also companies. Though advertising revenue may initially decline, Iger’s goal is for companies to eventually create products meeting Disney’s standards. Ultimately, individuals and families make the decisions about what food to purchase and consume; government attempts to set the menu aren’t the answer to our nation’s health challenges. Disney’s effort at self-imposed corporate responsibility and media pressure is a fresh approach. We hope this change will help children live happily, and healthily, ever after.
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