So I’m feeling pretty good about my decision to start holiday shopping already after reading this Wall Street Journal story and watching the video. They had a research firm track product prices and found the best deals occur throughout the year – not on Black Friday. Their advice: stay home. But in my five years covering retail for The Oklahoman, I’ve found Black Friday is not really about the deals, it’s a social event. Shoppers bond with family members crazy enough to come with them and strangers in line about the cold, the must-have item, and the turkey dinner they just inhaled to essentially tailgate in front of a store. It’s fun. Already making Black Friday plans this year? Email me for an upcoming story.