Sunday is Earth Day and, according to a new report, the financial cost of green products is a turn off for most consumers. According to retailmenot.com, an online coupon site, 46% of consumers surveyed are more inclined to buy a product if it is eco-friendly but 59% are unwilling to pay more for that eco-friendly product or service.
A majority (71%) feel that they are aware of the positive and/or adverse environmental impact of products they purchase.
60% of respondents sometimes take steps to green their homes or lifestyle by recycling, driving energy-efficient vehicles, weatherizing their home, using eco-friendly products, etc. One-quarter, or 25% always take those steps and 15% never do.
18-34 year olds are more swayed by “green” marketing (23% versus 11% of 35-54 year olds.)