It’s St. Patrick’s Day – the smallest consumer holiday
A llama gets festive at last year's St. Patrick's Parade downtown.
There’s something green to wear and a glass of green beer, but for the most part, consumers spend very little on St. Patrick’s Day. According to a National Retail Federation survey by BIGinsight, people plan to spend an average of $35 this year. Eighty percent will celebrate by wearing green to avoid getting pinched and 30 percent of people will attend a party at a bar or restaurant.
Pam Goodfellow, consumer insights director for BIGinsight, explains. “As a non gift-giving holiday, St. Patrick’s Day really brings out the fun in consumers every year, knowing they can splurge on gimmicky accessories like pins and buttons for their clothes and even home decor items to put their entire family in a festive spirit.”
This very green holiday is by many considered the official kick off to spring, and spending on warm weather clothing, patio and garden merchandise and even new home accents like bed sets and pillows, will begin to rise.
To read the full report, click here.
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