Target vs. Amazon
Target goes up against Amazon to combat 'showrooming', according to The Wall Street Journal
The Wall Street Journal today published an interesting article about Target Corp. attempting to work with its vendors to stop “showrooming” — the practice of consumers testing out products in the store then buying them online for less. I’ve heard clothing store owners protest this before but the steps retail giant Target is taking are novel. The writer makes an interesting point about Amazon and how they can slash prices as much as they want because the company makes its money in other ways, through cloud data storage and the fees it charges for others to sell on its website. What do you think?
Read the article here.
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