Hallmark Cards has drawn the ire of a national Christian women’s organization, according to a news release from Christian Newswire.

Leaders with Concerned Women for America said they are unhappy about a new line of Hallmark greeting cards which the organization claims celebrate “gay marriage,” although Hallmark, they said, is ”playing it safe with generalized images such as two tuxedos (Hallmark card image shown at right is courtesy of The Associated Press) and taglines like ‘one promise, two hearts’,”

Wendy Wright, president of Concerned Women for America, said, “Hallmark is jeopardizing its brand as a family-friendly company. Customers used to be able to trust Hallmark to produce quality products that were safe for all ages. Now parents will need to steer their kids from Hallmark’s section of the greeting card aisle and away from its previously heartwarming movies for fear that they too will push homosexual messages.”

Janice Crouse, director and senior fellow of CWA’s Beverly LaHaye Institute, said Hallmark is negating its image as a wholesome company that promotes American values and pro-family principles in its products “by latching onto the latest fad generated by the homosexual special interest groups.”

There will be more on this issue in the future, I’m sure. 

Carla Hinton

Religion Editor