“Bees” movie calls out to faithful
A new Web site for faith leaders and teachers has been launched to focus on “The Secret Life of Bees” feature film.
The movie premiered in theaters Oct. 17 and stars Dakota Fanning, Queen Latifah, Alicia Keys and Jennifer Hudson, among others.
The Web site offers free movie tickets and an Inspirational Discussion Guide. It also includes information on an Adopt-A-Theater program that is to enable churches, schools and other organizations to earn a $1 rebate for every ticket sold.
The movie is based on the New York Times best-selling novel by Sue Monk Kidd. Set in South Carolina, the film follows the independent honey-making Boatwright sisters who are suddenly thrust into upheaval with the arrival of 14-year-old Lily Owens (Fanning) and her caretaker Rosaleen (Hudson).
The Web site www.beesresources.com is part of a grassroots marketing campaign by three faith-based marketing companies, Motive Entertainment, Liquid Soul Media and Grace Hill Media.
“We applaud this movie’s themes of forgiveness, faith, friendship and hope and the new resources Web site will enable leaders and teachers to build on those themes. The situations are so topical to today – the right to vote, race relations, family struggles,” Motive CEO Paul Lauer said in a prepared statement.
“Though sprinkled with the reality of occasional bad language that will make it difficult for some viewers to appreciate this film, we believe teens and adults — especially women — will be inspired by its messages, especially the struggle for freedom,” Lauer said.
Carla Hinton
Religion Editor
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