Pink it and Shrink it
The Wall Street Journal had an interesting story today on female hunters, which has gained attention since the vice-presidential nomination of Alaska Gov. Sarah Palin, who is a big game hunter and supposedly knows how to field dress a moose.
While the overall number of hunters have declined in the last 15 years, female hunters have slightly increased. The story chronicled how female hunters are now taken seriously by those in the outdoors industry.
One of the women interviewed in the Wall Street Journal story was Beth Ann Amico, who operates Deep Fork Retrievers in Choctaw with her husband, John.
Amico pointed out how outdoor manufacturers once assumed that slapping pink on such things as weapons and camo would get women to buy their products.
“Initially, their attitude was pink it and shrink it and women will buy,” Amico said. “We’re savvier than that.”
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