Free tickets: Love the concept
Gotta say, love the idea by the people at OU to offer incentive-based free season tickets to students for men’s basketball.
Attracting students to games has been a problem, for some mysterious reason, dating way back. Lloyd Noble isn’t at the center of campus, but it isn’t a gas-guzzling excursion, either. And the product has been good, great at times, with the potential for the latter high for this fast-approaching season.
But rather than complain and do nothing, a group led by ticket manager Billy Ray Johnson gathered and got creative. And they came up with a calculated plan that refunds students the cost of their season tickets ($130), provided they — or a stand in — attend at least 16 games.
Make it to at least 14 and the school gives back 50 bucks.
It’s a move to put butts in seats. Simply giving season tickets to students up front, which some schools do, doesn’t guarantee that.
For OU, it’s not as much about the money, as it is the energy and atmosphere boost that students provide.
And a full and frenzied LNC could help recruiting, whether drawing prospects or keeping coach Jeff Capel on board if/when so-called basketball schools come calling.
– By John Helsley
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