Which of these survey findings is most interesting to you?
– That nearly eight in 10 Oklahoma adults say they are OU fans, or:
– That almost half of them say they also cheer for Oklahoma State.
Your answer could identify you as a Sooner or a Cowboy, but there’s apparently more of you than we thought who would say “both.”
I’ll go with the Bedlam angle as the most interesting results of a survey released today. The fact that three-fourths of adults would identify themselves as OU fans is bit surprising. I’d always thought, been told, been lectured by some readers that it’s 2 to 1 (two OU fans for every OSU fan. Remember, we’re talking about fans not alums).
The survey, conducted on behalf of the University of Oklahoma by Williams Perkins Allen Opinion Research, involved phone interviews of 650 Oklahoma adults last spring. Margin of error was plus/minus 3.8 percent.
Here’s the data:
– Almost eight in 10 Oklahoma adults surveyed (77 percent) said they are OU fans. By comparison, 40 percent of Texans said they were University of Texas fans when the firm did for the Dallas Morning News before the 2004 OU-Texas game.
One-third of those surveyed in Michigan said they were Michigan Wolverine fans, according to another poll cited by Brian Smith of Williams Perkins Allen Opinion Research. The firm is based in Washington, D.C. and has an Oklahoma City office.
– As for the Bedlam rivalry, 45 percent of those who identified themselves as OU fans said they are also fans of Oklahoma State.
Drains a little bitterness out of Bedlam, don’t you think? Maybe this is why you don’t see poisoned trees in Stillwater. Maybe this is why we’re seeing stories and reactions to Texas A&M’s decision to bolt the Big 12 that conveying the feeling the Bedlam buddies are bosom buddies who will be together, forever, wherever they end up.
And maybe I’m reading too much into this.
While it’s possible those OU fans will root for Bob Stoops and Mike Gundy’s teams on Saturday, Smith said it’s also possible they’re fans of, say, OU football and OSU wrestling.
I’m curious about the percentage of OSU fans who say they are also OU fans. Smith, an OU fan and Casady graduate, said the study focused on Sooner fans. Those who didn’t identify them as such were not asked subsequent questions, he said.
Perhaps we’ll get those scientific results when OSU commissions a study. (Do you think it would be higher or lower than the 45 percent of OU fans who say they promote Bedlam peace?)
Until then, here’s a little more from the survey about who OU fans are:
– OU fans are home owners (83 percent).
– OU fans are more wealthy than the average Oklahoman (mean average household income of OU fans: $60,519; average Oklahoma household income $41,800).
–OU fans are more likely to use Facebook (35 percent) to Twitter (5 percent)
– OU fans are more likely to use a smartphone (37% carry one) than to spend a few hours daily online or checking email (19 percent).
- Mike Sherman, Sports Editor