I believe those of us who like books and reading also like the look and feel of words.
Lynda.com, a wonderful place to find every software learning tutorial imaginable, has given us a tribute to Doyald Young, logotype designer. They have provided this tutorial for free viewing. Tutorials | Doyald Young Logotype Designer. It’s a tribute to the written word. I hope you will watch it as mesmerized as I was. He designed the Prudential logo, the video describes his creative process for this particular logo and briefly shows his many, many other logos and designs. He’s written several books on logos and fonts,
all beautifully illustrated. He was an artist of the written letter and wordsmith. It makes our ”texting” endeavors look sad and miserly. Here’s a little more about Doyal at the AIGA website. Sit back and enjoy this tribute to a great designer.