Boulevard Debate Heats Up With Ad Campaign
Friends for a Better Boulevard advertisement
I’m told this advertisement is set to start running in local publications…
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Comments
This ad needs a lot of work. I’m on their side with this campaign, but the ad is terribly designed. It doesn’t give me a clear, cogent reason why the ODOT proposal is bad. For someone completely unfamiliar to the issue, it says a couple words about it, but they’d still left wondering what the big deal is. The message and flow of the ad needs to be streamlined big time if this is going to have any effect. There’s just far too much going on that dilutes the message.
That is the poster version. A great deal more content. Have you looked at the Gazette ad today? Single page, clear and concise.
“We thought we were getting a new grand entrance to our central city
We thought wrong.
ODOT plans to build another bypass and call it a “boulevard”"
Will send to Steve for posting.
You can follow or join the campaign here-
http://www.facebook.com/groups/483683684978845/
or search for Friends for a Better Boulevard
Steve, we will send you the ads as they are designed by our volunteer, “Mr. Draper and company”. Lol