A read of the city planning report going to Board of Adjustment indicates they’re quite OK with the idea. Some background first: the Brewer family and Tyler Outdoor Signs are seeking permission to erect two electronic display billboards at the Reno Avenue and Sheridan Avenue entrances to Bricktown.
They look like this:
Now, here’s the curious take by city staff. The ordinance governing the Board of Adjustment’s consideration of this request dictates the applicant must cite a “hardship” caused by denial of the application. City staff seem to think that because a similar sign was approved for a nearby sign (they don’t say what it is, but the only approval I’m aware of is one for the Oklahoma City Arena), that the Brewers and Tylers would somehow suffer by not being able to do so as well. They also cite the appropriateness of such billboards as being compatible with the nearby entertainment district.
It wasn’t that long ago that a billboard overlooked the Bricktown Canal, with families traveling by water taxi looking up and seeing advertisements for a local strip club. I’m not suggesting the Tylers, longtime community leaders and urban advocates, would take a similar action. But who is to say future applicants will be limited to the Tylers?
THURSDAY UPDATE: Signs approved by Downtown Design Review Committee and the Board of Adjustment. David Box, attorney, promised the Board of Adjustment time will be donated to Allied Arts, and that the signs will be used to promote events downtown and throughout the city.