Last night, Tim Berney called me. He wanted to know if my writings indicate I have something personal against him.
The answer is no. I just ask annoying questions and write things some people don’t like. And in this case, it’s not the first time I’ve put the spotlight on illegal signs.
He noted I wrote three blog posts last night about this topic. Yes, I responded. And I’ll write more tomorrow.
And indeed, here I am. Did you know that violators of this sign law can be fined $500? Now, the question is, will this happen with VI Marketing and/or the Oklahoma Department of Health? Do such fines require that somebody file a complaint first?
Tim compared breaking this law to speeding, and asked if I ever speed. Yes, I replied, but not intentionally. Just last month I did 40 miles per hour on Broadway between NW 13 and NW 18 not realizing that despite being five lanes wide, the speed limit is 30 miles per hour. And I was stopped by a police officer. I was ticketed for $161. My wife was unhappy. I can’t buy that blue tooth I was wanting for my new cell phone and I’m rather poor this month. I paid the price for breaking this law. And I have no intention of going a mile of 30 on Broadway again.
I said this to Tim. He went back to the whole question of whether this is personal, and also showed a lot of pride in his firm’s work.
Here’s another tidbit for you: the city picks up an average 30,000 of these signs every year. Think about that. What sort of resources are being expended by the city to deal with these signs, which VI Marketing’s Tim Berney calls a legitimate form of promotion (He refers to the law as a “gray area.”)
Do these signs hurt the city’s appearance? (Tim says no). Or is this something that helps the city – or to put in Berney’s perspective, does it just show that Oklahoma City is now a “world class city”? If the city decided to give up this war on illegal signs, what would kind of appearance would we have to present to executives visiting, looking at whether to expand operations in our town? (We know of at least two companies making such visits this month)
Final question: using the logic of Tim Berney and VI Marketing, would it be OK to promote a campaign with plastered posters? Graffiti? Which laws are OK to break, and which ones aren’t?