“If we believe that creativity matters, how do we foster that? We know how to motivate people: if you reward something, you get more of a behavior. If you punish something, you get less of that behavior…. that’s often how it works. But that’s not always how it works. There’s a science in motivation…. what really motivates people? For simple tasks, the classic set of motivators – do this, get that – for simple tasks, that works really well. For more complicated and complex tasks, tasks that require creativity – the classic motivators – do this, get that – don’t work very well….
“We see carrot and stick motivators fail in schools before our very eyes. But our response is ‘Those carrot and stick motivators failed again, let’s try again.’ Our response is ‘let’s get more carrots, let’s sharpen those sticks.’ It’s wrong.”
“At work, if you don’t pay people enough, if you don’t treat people well, you won’t get creativity. You must pay people enough. I would argue you must pay people more than enough. You must take money off the table as an issue.”
“Management is a fundamentally outdated technology designed to get people to comply. But to get people to be creative is when they are not managed, but when they operate on their own steam.”
- Author Daniel Pink at the Creativity World Forum today. I saw at least a half dozen people who I know don’t get what he was saying, and I doubt they will tomorrow.