What if the “old media” is getting it all wrong? For the past decade we’ve seen old media misfire time after time, thinking it’s got to go shallow, sensational and cheap to appeal to a younger audience. And with each attempt we’ve seen such efforts backfire – we just lose the older audience and don’t gain any younger audience.
But what if…
Isn’t it possible that instead of trying to appeal to people with short attention spans, the trick to success ahead is to go with depth, to go with quality, and believe that the smarter ones under 30 will gravitate toward such content and that audience will grow as the younger demographic matures? And as this takes place, the older audience sticks with you?
What if ….
Or are we just doomed to the sort of future portrayed in “Idiocracy”?
Warning: some crude language.