It was a year ago that I first met “big twin” and “little twin” and learned about their vision for Big Truck Tacos at NW 23 and Dewey. They had originally looked at a small diner on Hudson across from the Sieber Hotel. Thank goodness the owner was asking for $1,500 a month (way too much according to many). The place wouldn’t have been big enough. The ladies instead chose an old hamburger stand, which had gone thorugh quite a demise and was last a donut shop (I think) before going dark for quite a while.
They did a top notch overhaul of the old place, and introduced life to NW 23 by daring to add outdoor seating. Some might have thought the ladies nuts for taking such a chance – NW 23 is a busy street and Oklahoma City isn’t exactly know for alfresco dining. The first week proved those outdoor seats were needed. Lines streamed out of the doors as a wildly successful social media campaign had Big Truck Tacos being talked about all over town.
This restaurant on NW 23 – “headquarters” – was supposed to be a secondary operation to the truck, but has ended up being just as much the superstar. Now don’t get me wrong – the truck is wildly anticipated whereever it goes. But one has to wonder whether this operation would have been as successful if it had opened up in a shopping center at Memorial and MacArthur. The food is great. The ladies and their crew are originals.
But is there a magic in the location? Is there a charm to this odd old building brought back to life? Do people like to congregate where they see a comeback story in the making? What role does classic architecture and a vintage urban frontage play in attracting people back to the urban core?