Jim Cowan’s first day on Twitter ended with the following message last night: “Weathermen in OKC have cost our local economy thousands of dollars…will anyone ever hold them accountable? Where’s the snow?????”
Um, it’s not here.
So let’s focus in on just one guy, Mike Morgan. Here’s what was said at www.okctalk.com about Mike before the winter storm of the century was set to move into Oklahoma City:
Anyone Else Tired of Mike Morgan?!?!
Seriously. My coworker comes to me today and says “Did you see his forcast last night?! Such a drama queen!!!” Then she goes on to imitate him…”This IS GOING TO BE the largest snowstorm of the year!! Blah, blah, blah, blah, blah, blah, blah”. And I was just laughing & agreeing because I did see it and it was ridiculous.
Slowly and progressively the other channels have come around to saying there is a slight chance and I’m talking about the kinda slight chance where you have two invisible pennies between your thumb and pointer finger! And maybe Mike isn’t that crazy because Sarah Libby on KOCO’s weather blog is forcasting 2-4″ here & 4-6″ just northwest of the OKC metro area. But at least she states “Keep in mind…this will be tweaked in the days ahead”.
I still think it’s funny and I do realize they’re forecasting for the whole state, but considering the largest concentration of your audience is in the metro area, maybe you should first address that this is hardly going to be a ‘SUPER CRAZY DAISEY WEEKEND’. Oh & Loretta will be able to get out of the house because Friday Night In the Big Town will be A-OK (yes, I know that’s Gary)!
Don’t get me wrong. I think Mike is an awesome individual and he has a common hobby with myself, but sometimes–I take that back, all the time–his weather coverage perturbs me.
This complaint dates back to Wednesday. Not one person in the discussion thread really took issue with it.
Now let’s consider what happened over the next couple days. Morgan went against the National Weather Service and the other locals and warned Oklahoma City’s snowfall would hit between six and ten inches instead of the three to six being called for by everyone else.
Then, yesterday, Mike came up with yet another unique forecast – “a significant icing event.” He warned power outages would be possible. Again, nobody else was calling for this, not even the National Weather Service. On KTOK Friday afternoon he commented “I admit I’ve been all over on this one.”
Yeah Mike, you have.
So everyone freaked out, events got cancelled, my wife got to leave work early even though it was only raining.
Big events in Bricktown got cancelled. And the window weathermen can report what Mike Morgan could not: we got a dusting of snow. The drama is in far northwest Oklahoma, hours away from the metro.
This is why I don’t stop everything when the weather guys predict the end of the world. I stay alert, I keep an eye on things. But why stop all life based on their alerts?
Now, here’s one final fun fact to share: Usually “sweeps month” – the period that is so crucial for determining ad dollars, etc., is every February. This year it’s March due to the DTV conversion.