Jim Cowan Gets On Twitter – and He's Not Happy

Everyone freaked out and grocery stores were packed with people looking to stock up their pantries for the big late March winter storm. The city is quiet, streets are empty, businesses are closed. For nothing more than light rain.

Jim Cowan’s first day on Twitter ended with the following message last night: “Weathermen in OKC have cost our local economy thousands of dollars…will anyone ever hold them accountable? Where’s the snow?????”

Um, it’s not here.

So let’s focus in on just one guy, Mike Morgan. Here’s what was said at www.okctalk.com about Mike before the winter storm of the century was  set to move into Oklahoma City:

Anyone Else Tired of Mike Morgan?!?!

Seriously. My coworker comes to me today and says “Did you see his forcast last night?! Such a drama queen!!!” Then she goes on to imitate him…”This IS GOING TO BE the largest snowstorm of the year!! Blah, blah, blah, blah, blah, blah, blah”. And I was just laughing & agreeing because I did see it and it was ridiculous.

Slowly and progressively the other channels have come around to saying there is a slight chance and I’m talking about the kinda slight chance where you have two invisible pennies between your thumb and pointer finger! And maybe Mike isn’t that crazy because Sarah Libby on KOCO’s weather blog is forcasting 2-4″ here & 4-6″ just northwest of the OKC metro area. But at least she states “Keep in mind…this will be tweaked in the days ahead”.

I still think it’s funny and I do realize they’re forecasting for the whole state, but considering the largest concentration of your audience is in the metro area, maybe you should first address that this is hardly going to be a ‘SUPER CRAZY DAISEY WEEKEND’. Oh & Loretta will be able to get out of the house because Friday Night In the Big Town will be A-OK (yes, I know that’s Gary)!

Don’t get me wrong. I think Mike is an awesome individual and he has a common hobby with myself, but sometimes–I take that back, all the time–his weather coverage perturbs me.


This complaint dates back to Wednesday. Not one person in the discussion thread really took issue with it.

Now let’s consider what happened over the next couple days. Morgan went against the National Weather Service and the other locals and warned Oklahoma City’s snowfall would hit between six and ten inches instead of the three to six being called for by everyone else.

Then, yesterday, Mike came up with yet another unique forecast – “a significant icing event.” He warned power outages would be possible. Again, nobody else was calling for this, not even the National Weather Service. On KTOK Friday afternoon he commented “I admit I’ve been all over on this one.”

Yeah Mike, you have.

So everyone freaked out, events got cancelled, my wife got to leave work early even though it was only raining.

Big events in Bricktown got cancelled. And the window weathermen can report what Mike Morgan could not: we got a dusting of snow. The drama is in far northwest Oklahoma, hours away from the metro.

This is why I don’t stop everything when the weather guys predict the end of the world. I stay alert, I keep an eye on things. But why stop all life based on their alerts?

Now, here’s one final fun fact to share: Usually “sweeps month” – the period that is so crucial for determining ad dollars, etc., is every February. This year it’s March due to the DTV conversion.

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Comments

It’s much more exciting to watch the news when there are “threats” of a big snow storm. I am usually a skeptic of these alerts, but even I tune in when they say it could be bad. I have little doubt that most of these extravagent forcasts and dire predictions are at least somewhat related to earning rating points.

The question then, in what your’re saying, is whether someone like Mike Morgan is doing this purposely, and, if so, what does that say about his character? Or if he’s not doing it intentionally, what does it say about whether he’s qualified for the job?

I think the only good reason to cancel or postpone an even this weekend is due to the cold and wind today – it’s not a pretty day to be out an about.

Weathergasms are getting too frequent here, and yet, people still don’t always heed warnings.

I’m equally as concerned about KFOR placing my display under eminent domain last night.

http://tinyurl.com/GoKFOR

SSSSSWWWWWEEEETTTTTT!!! My Mike Morgan post made your website! I’m dancing and raising the roof with my arms right now. Woot, woot!! LOL, this is awesome.

Now, back to add something official to this discussion. I can understand what Jim Cowan may be hinting at. The simple fact that a majority of people heeded weather forecaster(s) warnings and went out to spend their money on groceries, when looking at our dire straits situation this Saturday AM, the roads are only w-e-t.

That money could have been spent elsewhere. Not that it was going to be spent, but I think this might be what Jim was referring to. Now, people will just put their money where their mouth is and crunch down all their WINTER STORM ’09 provisions & in effect ruin the ‘OKC Million’ plan that Mick Cornett has for us citizens! Talk about a waste of money.

Today’s winds and temps are nothing to be concerned about. We’ve had worse days this past winter and nothing ever shut down because it was cold.

I quit watching Mike Morgan a few years ago for winter weather. I figured out a pattern for him– he was always predicting much more than we actually got. His tornado coverage I think is pretty good, though, or at least he has good spotters out in the field filming.

I’ll watch Rick Mitchell on occasion, and his forecasts seem to be a little more accurate than Mike Morgan. But, even when it is a forecast of normal, 70s, no wind, no chance of rain, etc. his voice is so dramatic. It gets annoying.

I tend to watch Gary England the most. He’s the least dramatic, and his forecasts are the closest to accurate. He, like the others, forecasted a little high on this one (though his wasn’t as bad), but I have found the last couple of years he tends to predict slightly less than the others– and he is most often right.

Lastly, I wish Channel 4 could still broadcast in HD when they show a map/closings. All the other channels can– why can’t they??

OU was forced to postpone an event that would have sent 5,000 student volunteers to 140 jobsites across the metro today. We spent yesterday getting over the fact that something we planned for 6 months wouldn’t happen how we wanted it to, and making sure that a new date would work for 140 community organizations and neighborhood associations. All because the weathermen were causing mass panic in the metro (for fun, for ratings, because they wish it would be true?), and the whole time if you checked weather.com predictions were vastly less dramatic. I mean, did no one see that there was going to be a low pressure zone moving over the metro causing the snowstorm to steer around us? I think the radar-doohickey shows that stuff.

Not trying to be Debbie Downer, but, even being from Michigan, today’s cold (wind chill of 16 as of 10:52 am), is not appropriate for sending students out into neighborhoods to do service. There is a real risk of frostbite with those temps.

Canceling indoor events was definitely excessive this weekend, but canceling outdoor events was sensible, not for snow/ice, but for cold.

I have one other comment: I was watching Rick Mitchell for a winter storm early this year or last winter, and he was talking it up really big. The rain was supposed to change over to snow all day long, and it never did. We went to bed that night with him telling us that it was going to change over to snow any time and we would wake up to at least a few inches of snow on the ground. Well, when I woke, there was nothing. Later that day when he was on tv again, he said something like “we told you the winter storm was going to do exactly this” (meaning no snow). I about fell out of my chair laughing.

True- postponement was for the best in our case, but still.. I was hoping it would at least live up to the hype.

Shane – ditto on living up to the hype. I love snowstorms.

Hello, Mike Morgan here,

This is for Slackmeyer.

Steve, Please post my recent email to you here on this site, and in the “Oklahoman” too.

I see above, in the second comment, you question my character and qualifications. I find that highly offensive.

I am not going to begin to defend my qualifications here, but I sure as h*** will defend my character.
I offer both defenses to you, and you can post them.

With all that is going on in this world, you need to attack (and yes, it is definitely an attack) somebody else.

I work right next door to the “Oklahoman” and am making myself available.

Standing by,

Mike Morgan

A good general rule of thumb that works for me is to assume the actual amount of snow OKC will receive is inversely proportionate to the amount of time away from the predicted snow event by approximately 3 inches for every half hour.

[...] forecasts had on local businesses (the first post, of which there were several follow ups, here) and how much traffic that created for the site. (Oddly enough, to be fair on links here, [...]

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