Geek chic
Move over, athletes. Nike is finally designing clothes for boffins.
The sportswear company is planning to release a line of products made from the same materials used in NASA space suits.
They look pretty cool, too.
The product line is built around the Mars Yard shoe, which is constructed of the “vectran fabric used for the Mars Excursion Rover airbags and detailing from the Lunar Overshoes used for the Apollo missions,” according to the Daily Mail. It isn’t cheap; the retail price is $385, and prices only go up from there.
A tote bag ($400) is made from a laminated polyethylene fabric called Cuben fiber; it includes 30 feet of paracord, a grappling hook and a pry bar.
A trench coat ($495) has the periodic table of elements printed on its lining, and the Mars Fly jacket ($475) offers adjustable sleeves, among other features.
Nike is smart enough to know its audience. The collection, called NikeCraft, is being marketed directly to the smart set.
“These shoes are designed to support the bodies of the strongest minds in the aerospace industry,” according to a Nike product description quoted by the Daily Mail. The shoes will “thrive in the rugged terrain of the simulated Mars Yard in Pasadena, CA – as well as stealthily creeping the mission-funding hallways of headquarters in Washington, D.C.”
SOURCE: The Daily Mail
