Cooking the books
Public corporations spare little expense when producing their annual reports. Each year, media minions work tirelessly to generate glossy, themed publications that typically lead off with a letter to shareholders from the CEO. Lavish color photos of products, workplaces, employees and executives are sprinkled liberally through such tomes. The companies tuck mandated regulatory information — the only section business journalists tend to read closely — in the back.
But the creative agency of Bruketa & Zinic has created an annual report that for Coatian food company Podravka that takes presentation to a new level. Podravka has included a separate cookbook titled “Well Done” that is tucked inside a cut-out section of its current report. The cookbook’s pages are blank — until you wrap the book in aluminum foil and bake it for 25 minutes at 212 degrees (100 degrees Centigrade). The recipes, printed with invisible heat-sensitive ink, are revealed by the cooking. If overcooked, the book will burn.
These photos, published by the design blog Dezeen show how the text and images appear on the pages.
Apparently the American phrase “cooking the books” doesn’t carry the negative connotation in the company’s homeland.
Don Mecoy
Business Writer
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